What Are Poly Mailers?
Poly mailers are thin, lightweight, and protective envelopes made from polyethylene (PE). Polyethylene makes the poly mailers durable and moisture resistant. Poly mailers come in different sizes and can be custom made according to the user requirement. Typically, they are white or gray in color, but it is also possible to color print them.
Benefits of Customizing Poly Mailers
Our doorstep is filled with a diverse number of boxes, mailers, and envelopes. In the modern-day, beautifully designed packaging is equivalent to having a shopfront. It’s a practical space through which you can express yourself as a brand, and also when it comes to market yourself eventually.
Big companies such as Amazon, Flipkart, and others have their own standardized customization. But, startups are leading the charge when it comes to making the packaging of poly mailers exciting.
Your marketing team will also have an easier job to do if the customization of your poly mailer sets the tone for the brand. The design should leave an immediate impression on the customer. In a way, it should reflect the ethos of your brand, and it should be instantly recognizable to build an image in the market. Also, custom printed poly mailers help in avoiding shipping mistakes along with an increase in brand awareness.
Printing Methods for Poly Mailers
While shipping, custom printed poly mailers need the print to be waterproof and durable. When it comes to customization, a good print on your merchandise packaging can win customers in the long run. The typical printing methods for poly mailers include-
Inkjet printing
Screen printing
Flexography
Offset Printing
Rotogravure
Inkjet Printing
Benefits
Feasible for less quantity of poly mailers.
Fast.
If you change your poly mailer packaging print frequently and need a fewer number of printing units, then you can buy a semi-professional model of the inkjet printer. This can reduce the hassle of finding a retail printer. There will be a one-time investment, but it will save printing cost in the future.
Limitations
Lack of image detail
Expensive for bulk printing
When to use
If you change your poly mailer packaging print frequently and need a fewer number of printing units, then you can buy a semi-professional model of the inkjet printer. There will be a one-time investment, but it will save printing costs in the future.
Screen Printing
Benefits
A dedicated screen or stencil for your artwork which can be used multiple times and with different colors.
Applicable to poly mailers of any size and thickness.
Limitations
Time-consuming.
Suitable for a maximum of two colors.
One poly mailer is printed at a time.
Requires human effort
Requires prepress work
When to use
It is an ideal choice to print custom mailers with similar artwork. Since your logo, tagline & other graphic elements will be used multiple times and will almost have the same dimension, this method is an ideal choice.
Flexographic Printing
Benefits
Durable color & print
Utilization of the same machine for heat sealing poly mailers
Compatible with water-based inks
HD prints with UVC inks
Limitations
Flexography printing requires setting, tooling, and prepress process- plate making and mounting.
The printing cost rises by using aqueous inks on poly mailers.
Not ideal for print requiring more than 3 colors.
When to use
If your poly mailer packaging requires printing with solid colors over a large surface, then flexography is the best method.
Offset Printing
Benefit
High definition images.
Most economical method for making custom printed poly mailers in large volumes.
Limitations
The quality of images is of a lower quality than that of rotogravure.
When to use
If you require printing poly mailers in large quantities, then offset printing is the most reasonable method. If you can compromise on image quality (which is satisfactory), financially, it is an ideal choice.
Rotogravure Printing
Benefits
Capable of printing poly mailers of different thicknesses.
Quality results even after extended usage of the cylinders
Low cost for bulk printing
Limitations
High set-up cost.
When to use
This method should be used when your business requires printing thousands of poly mailers. The quality of printing is unquestionable and is especially appropriate for bulk requirements
If you have any questions on any of our products or services, one of our branded packaging advisors is standing by to assist, with decades of experience behind them. Want to know more about custom packaging options? Please call us at 020-3482-0056 or contact us via email [email protected]